When a potential customer is searching for a keyword related to what your store is selling it is imperative that you are beating out your competition for those three organic search result spots. It is imperative to implement a solid SEO strategy for one reason: your competitors are vying for that real estate and if you are not actively engaging in SEO you will be losing out on valuable traffic to your store.
A solid SEO strategy employs many campaigns. Chief amongst them are: effective and exhaustive keyword research (of both your industry as well as your competition), SEO-optimization of your existing content, tactical link building (Google and other search engines place great value on links to your site), as well as the creation of engaging, original, SEO-optimized content targeting the keywords in our keyword research audit.
SEO involves a lot more than making your heading and meta tags are configured properly. It requires an understanding of the type of content that people want to consume and how to make sure Google aligns your content with search queries. At eCommerceGuy we take over this entire process along with content creation.
Working with Daniel and his team to discover why visitors to our store weren’t converting was a great experience. After implementing most of Daniel’s recommendations from the conversion rate audit, we saw our conversion rate go from a 30 day average of 2.5% to 4.3%.
A solid SEO plan along with effective PPC campaigns ensure you dominate every possible position on a search result page. Let’s maximize the search engine real estate you own and control.
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