Paid Social Media Advertising

Get your brand in front of engaged online shoppers through effective ad creation and hyper-focused demographic targeting.

What is Paid Social Media Advertising?

An incredibly effective way of leveraging the demographic database of social media to get in front of like-minded shoppers.

By advertising on Facebook, Instagram, and Pinterest, you have access to that social platform’s vast demographic information about users which you can leverage to sell your product. 

I'm already active on social media. Do I need a paid campaign?

Hashtags and comment/tag-based giveaways are great, but only go so far. Incorporating paid social media into your customer purchase lifecycle will generate very high ROIs.

With a paid advertising campaign, you can target, with pin-point accuracy, the exact customer type you want to profile. A combination of various demographic, interest, and behavioral data points allows you to get in front of the right audience, at the right time, with the right message.

Why use eCommerceGuy for paid social media?

We craft social campaigns on social media which seamlessly integrate into your purchase cycle with incredible targeting & quality ads.

Social media campaigns managed by eCommerceGuy go way beyond simply setting up a social retargeting campaign. We craft effective and aggressive campaigns which adhere to your budgetary constraints. Additionally, we also design and build out hyper-specific landing pages for each ad, in each ad group, in each campaign – and A/B test all of the design variables as well. We really are amazing at Paid Social Media advertising. 

Paid Social Media Case Study

Learn how we were able to completely transform this brand's social media paid advertising efforts across all different segments of a customer purchase cycle and the results generated!

Latimer Living caters to a customer base with a very specific taste. Daniel was able to kick down the barrier door and get our products in front of customers who completely aligned with our brand. It’s an absolute treat getting to work with someone who is not only, clearly, good at what he does, but that truly has a passion for it as well.

Jess Latimer, LatimerLiving.com

Paid Social Media Pricing

Affordable. Fair. Transparent.

Facebook Ads

$699/mo
  • Keyword Discovery and Selection
  • Ad text creation
  • Audience targeting
  • Help with optimizing existing landing pages
  • Landing page design and deployment
  • Conversion tracking
  • Call tracking
  • Ad submission
  • Campaign monitoring
  • Campaign cost management
  • Campaign improvement modification
  • Competitive research
  • Facebook specific creatives
  • Monthly Reporting
  • Monthly Strategy Calls
Yes, Facebook Ads!

Instagram Ads

$699/mo
  • Keyword Discovery and Selection
  • Ad text creation
  • Audience targeting
  • Help with optimizing existing landing pages
  • Landing page design and deployment
  • Conversion tracking
  • Call tracking
  • Ad submission
  • Campaign monitoring
  • Campaign cost management
  • Campaign improvement modification
  • Competitive research
  • Facebook specific creatives
  • Monthly Reporting
  • Monthly Strategy Calls
Yes, Instagram Ads!

Pinterest Ads

$699/mo
  • Keyword Discovery and Selection
  • Ad text creation
  • Audience targeting
  • Help with optimizing existing landing pages
  • Landing page design and deployment
  • Conversion tracking
  • Call tracking
  • Ad submission
  • Campaign monitoring
  • Campaign cost management
  • Campaign improvement modification
  • Competitive research
  • Facebook specific creatives
  • Monthly Reporting
  • Monthly Strategy Calls
Yes, Pinterest Ads!

Our Social Media Advertising Process

Our thorough onboarding and data analysis is what sets us apart from other agencies.

Client / Agency Collaboration

Our best relationships are ones that are blunt and, at times, brutally honest. But we understand that all healthy, honest relationships are built on trust.

There are many facets of trust. The most obvious is performance. When we’re kicking butt, you’re going to be obsessed with us! But what about in the early stages when we have yet to prove ourselves, or if we experience a slump?

In that case, we rely on transparency. We’ll be obsessed with making sure analytics and conversion tracking is set up properly. If you need e-commerce tracking set up on your site, we’ll make sure it happens. If you need a way to track incoming phone calls, we’ll do that too. If you need to determine your lifetime value of a customer, we’ll provide the right insights.

We’re not here to make promises or excuses. Instead, we want to have proactive conversations with you and your team.

360° Statistical Analysis

Any amateur PPC specialist or automated script can make basic inferences about what performs well and what does not. We take it one step further by solving for why. We’re determined to not just find what works, but to understand why something works, and how it can be replicated.

Our team is loaded with experienced digital marketing professionals with well rounded backgrounds in analytics, psychology, statistics, and consumer behavior.

So we love running multivariate tests, regression analysis, and pulling data into pivot tables. Once we find a trend, we theorize the cause of that trend and will run additional tests to conclude our hypothesis.

We also place a tremendous amount of value on attribution modeling and its’ importance in measuring campaign performance. Our team understands that the buyer journey is a complicated process, and we’ll be fixated on finding the optimal mix of ad frequency and messaging over time to convert your users to buyers.

Conversion-Centric Campaigns

At the end of the day, it’s real people that are interacting with your ads, website, and brand, and real people are very particular about what types of messaging and advertisements they respond to.

Effective ads go beyond catching the eye of the user. They tell a story about your brand and showcase your value proposition. The imagery and design of a quality advertisement will communicate just as much relevant information as the ad copy.

The design of your website and landing pages is even more significant. A website should not only be visually appealing and clear in its’ messaging, but it needs to be optimized for conversion rate. When you are spending money on acquiring traffic, you need to ensure that you’re doing everything you can to convert this traffic into customers and leads.

Our team is filled with the best graphic designers and conversion rate experts around. We have all the tools to effectively tell your story and optimize your site for success. We understand design and how to create this experience for your users.

We’re not kidding. Our Co-Founder was first introduced to this industry as a means to sell his artwork online. And while we didn’t technically write the book on landing page design, we did develop a best-selling online course on the topic.

Dedication to Growth

You’re looking for an AdWords management company that will help your campaigns outperform the competition on an ongoing, consistent basis. We’re not looking to hit a home run in month one (although sometimes it happens!).

Our strategy focuses on developing a campaign structure that can scale over time, that will generate organized data that can be interpreted with reliability, and working with you to grow your business via paid advertising and our Google AdWords management services.

We take growth seriously, and if we can’t show you clearly why you’re money is being best spent with us, we don’t deserve your business. And we’re determined to deserve your business.

Let's shorten your time-to-purchase cycle with Paid Social Advertising.

If you’re not leveraging the power of selling on social media you’re either:

  1. Have been lied to about its ineffectiveness. 
  2. Have no idea what you’re doing and spending money recklessly.
  3. Have someone else managing your paid social media who has no idea and is spending money recklessly.

If you said yes to 1, 2, or 3, let’s chat!

 Email hello@eCommerceGuy.com

 Call Now! +1-800-963-7038