Conversion Rate Optimization

The convergence of art and data science which has been proven to improve eCommerce conversion rates.

How are Conversion Rates improved?

A 250-point inspection and report, called a CRO audit, of your eCommerce store diagnosing why you are suffering from a low conversion rate.

The only way to diagnose website issues and to pin-point customer pain points is by having a Conversion Rate Optimization Audit performed on your store. CRO Audit deliverables include a 1 – 2 hour video of your site being reviewed along with an actionable PDF of improvements and changes to be made to your store. These changes will help to encourage customer checkouts as well as increasing the site of your Average Order Value.

Why do I need a CRO Audit?

Because you are dealing with a low conversion rate and have no idea what's causing the issue(s).

‘Seeing the forest through the trees’ is the saying that comes to mind when speaking of eCommerce managers/store owners attempting to diagnose a low conversion rate. Most of the time, having a professional, seasoned, and detached set of eyes reviewing and critiquing your store can have a profound effect on website sales. That’s the goal and sole purpose of a CRO Audit.

Why use eCommerceGuy?

We've been performing hundreds of eCommerce audits and have seen an average conversion rate improvement of 287% is an evolution of where the sole service offered was an eCommerce Conversion Rate Optimization Audit. That’s what we did for years and we were pretty darn good at doing them. 

Conversion Rate Optimization Case Studies

Here are a few clients who have experienced a drastic improvement in conversion rates as a result of our CRO work.

Working with Daniel and his team to discover why visitors to our store weren’t converting was a great experience. After implementing most of Daniel’s recommendations from the conversion rate audit, we saw our conversion rate go from a 30 day average of 2.5% to 4.3%.

Jerri Masterson

CRO Pricing

Affordable. Fair. Transparent.


Let's get things fixed and operating at maximum performance and get your conversion rate up!
  • Single eCommerce Store Audit
  • Single Video Review With Voiceover
  • Single Actionable PDF Report
  • Price default list
  • 30 Minute Follow Up Call
  • 10 Day Turnaround Time


Your site is dynamic and always changing. Make sure it's always primed for conversions.
  • Monthly eCommerce Store Audit
  • Monthly Video Review With Voiceover
  • Monthly Actionable PDF Report
  • Monthly Strategy Calls
  • Monthly Result Reports
  • A/B Testing Site Features
  • A/B Testing Site Design
  • Monthly Performance Reports
  • All design work included
  • All coding work included
  • * Requires a 3 month commitment but will not be billed all-at-once

Our Conversion Rate Optimization Process

Our thorough onboarding and data analysis is what sets us apart from other agencies.

Client / Agency Collaboration

Our best relationships are ones that are blunt and, at times, brutally honest. But we understand that all healthy, honest relationships are built on trust.

There are many facets of trust. The most obvious is performance. When we’re kicking butt, you’re going to be obsessed with us! But what about in the early stages when we have yet to prove ourselves, or if we experience a slump?

In that case, we rely on transparency. We’ll be obsessed with making sure analytics and conversion tracking is set up properly. If you need e-commerce tracking set up on your site, we’ll make sure it happens. If you need a way to track incoming phone calls, we’ll do that too. If you need to determine your lifetime value of a customer, we’ll provide the right insights.

We’re not here to make promises or excuses. Instead, we want to have proactive conversations with you and your team.

360° Statistical Analysis

Any amateur PPC specialist or automated script can make basic inferences about what performs well and what does not. We take it one step further by solving for why. We’re determined to not just find what works, but to understand why something works, and how it can be replicated.

Our team is loaded with experienced digital marketing professionals with well rounded backgrounds in analytics, psychology, statistics, and consumer behavior.

So we love running multivariate tests, regression analysis, and pulling data into pivot tables. Once we find a trend, we theorize the cause of that trend and will run additional tests to conclude our hypothesis.

We also place a tremendous amount of value on attribution modeling and its’ importance in measuring campaign performance. Our team understands that the buyer journey is a complicated process, and we’ll be fixated on finding the optimal mix of ad frequency and messaging over time to convert your users to buyers.

Conversion-Centric Campaigns

At the end of the day, it’s real people that are interacting with your ads, website, and brand, and real people are very particular about what types of messaging and advertisements they respond to.

Effective ads go beyond catching the eye of the user. They tell a story about your brand and showcase your value proposition. The imagery and design of a quality advertisement will communicate just as much relevant information as the ad copy.

The design of your website and landing pages is even more significant. A website should not only be visually appealing and clear in its’ messaging, but it needs to be optimized for conversion rate. When you are spending money on acquiring traffic, you need to ensure that you’re doing everything you can to convert this traffic into customers and leads.

Our team is filled with the best graphic designers and conversion rate experts around. We have all the tools to effectively tell your story and optimize your site for success. We understand design and how to create this experience for your users.

We’re not kidding. Our Co-Founder was first introduced to this industry as a means to sell his artwork online. And while we didn’t technically write the book on landing page design, we did develop a best-selling online course on the topic.

Dedication to Growth

You’re looking for an AdWords management company that will help your campaigns outperform the competition on an ongoing, consistent basis. We’re not looking to hit a home run in month one (although sometimes it happens!).

Our strategy focuses on developing a campaign structure that can scale over time, that will generate organized data that can be interpreted with reliability, and working with you to grow your business via paid advertising and our Google AdWords management services.

We take growth seriously, and if we can’t show you clearly why you’re money is being best spent with us, we don’t deserve your business. And we’re determined to deserve your business.

Let's improve your eCommerce conversion rate

Ensuring that your eCommerce store is primed to convert is the cornerstone of any eCommerce advertising strategy. There’s no sense in driving paid or organic traffic to your site if it hasn’t been optimized for maximum conversions.


 Call Now! +1-800-963-7038