What’s worse than making crucial decisions with zero data? Making crucial decisions with faulty data. And what’s worse than making crucial decisions with fault data? Making crucial decisions with faulty data that was incredibly easy to remedy.
Properly configuring your Google Analytics account is one of the most important things you can do to ensure you’re gathering data that’s reflective of your actual store’s performance.
This post is going on the assumption that you already have a Google Analytics account already set up. If you don’t have one, that’s the first thing you should do. If you’ve already got your account continue along with me to must-do #1.
- Ensure your tracking code